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AI Automation · The Merlin System

An AI agent that runs your front-of-house.

Merlin is a custom-built AI agent trained on your business context. It handles lead qualification, tier-1 support, and CRM sync — 24/7, without growing your headcount.

Capabilities

What it replaces.

Every item below is something a human was doing manually before Merlin arrived. After setup, it runs on its own.

smart_toy Lead qualification

Inbound triage

Merlin reads every inbound message, classifies intent, scores lead quality, and routes to the right action — book a call, send a resource, or flag for your review.

support_agent Tier-1 support

Always-on support

FAQs, pricing questions, status checks, booking links — Merlin handles the first layer of support responses with context from your knowledge base. No breaks, no delays.

cable CRM sync

Data without the admin

Every conversation writes to your CRM automatically. Contact records, tags, notes, and calendar events created without you touching a spreadsheet.

The build

How I set it up.

Every Merlin instance is custom-built for one business. I train it on your docs, your tone, your offers, and your edge cases. Setup takes 2–3 weeks. After that, the monthly fee covers hosting, model costs, and ongoing refinement.

Week 1 — Knowledge build

I ingest your docs, FAQs, pricing, and past conversations to build the context base.

Week 2 — Workflow wiring

n8n flows connect Merlin to your CRM, calendar, inbox, and any tools it needs to act.

Week 3 — Testing and handoff

We run real scenarios together until you're confident it handles your edge cases correctly.

Pricing

from €1,200 setup · support from €250/mo

Fixed setup, cancel anytime. Optional monthly support covers Claude API costs, n8n hosting, and keeping the agent accurate as your business evolves.