Labworks · demonstration projects
Work I take. Results I deliver.
These are composite examples of the kind of project I build — same tools, same process, same scope discipline. Real client case studies will replace these as engagements complete.
E-commerce redesign, 12 days
A small retailer needed a site that could convert. Existing site was a 2012 WordPress install — no mobile layout, 7-second load time, no CTA structure.
- Astro + GSAP, rebuilt from scratch
- Product catalogue with Sanity CMS
- AI form-handler for quote requests
Load time: 7s → 0.4s
Lead routing + support agent, 3 weeks
A SaaS founder was answering 40–60 inbound messages a week manually. Each needed a personalised reply. The bottleneck was killing response time and his evenings.
- n8n: inbound → classify → route
- Merlin agent for tier-1 support
- Weekly digest to founder's inbox
Manual replies: 60/week → 4/week
Site + staff rebuild, 28 days
A one-person consultancy running on a 5-year-old Squarespace site, handling sales calls manually. They needed the front-end and the engine behind it, built to work together.
- New site: Next.js, conversion-focused
- Intake: form → CRM → calendar → email
- Merlin handling discovery call pre-qualification
Sales cycle: 2 weeks → 3 days
These are labworks — honest demonstrations of process and capability, not client case studies. Real engagements will replace them as they complete.
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